More reach for your trainers. A real coach for every member.
SwipeHealth handles the programming so your trainers can coach more people, and gives every member an AI coach built on your floor. It's a membership perk you can charge for.
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Your trainers' books are capped by the hours in a week.
About 22.6% of club members work with a trainer. Everyone else is on the floor guessing, and you can't add square footage to give them more.
HFA 2025 Benchmarking Report
The hours are the ceiling.
Trainers write programs on Sunday night for free, and their book stops growing when their calendar fills.
Most members will never buy PT.
Price is the usual reason. There's nothing between free internet advice and an hourly rate.
You can't build a bigger gym.
Same floor, same equipment. Any new value has to come from somewhere other than square footage.
Your trainers, with a lot more reach.
Each trainer gets a portal with their clients' adherence, progression, weekly volume, past sessions and what's coming next. The platform handles the programming, so one trainer can run programming for hundreds of clients instead of dozens. They keep the relationship and the coaching.
Every member, a real coach.
Every member gets their own agentic coach built around your equipment. When their week changes, they say so and the program rebuilds. The programming is built by a NASM master instructor.
See your floor.
See activation, usage and which equipment gets used, by location or across every club you run.
A perk you can charge for.
Build AI coaching into membership, or offer it as a premium tier. It can pay for itself, and it can turn into a new line of revenue. You decide how to package it.
Why not just…
Not a booking system. Not a video library. Not a replacement for your trainers.The programming layer between your members and your coaching staff.
Frequently asked questions
Will this cannibalize personal training?
The two groups barely overlap. Members who won't pay an hourly rate were never going to. The members training consistently are the ones most likely to buy PT, and your trainers can see who they are.
Our trainers will see this as a threat.
It gives them more reach and takes programming off their nights. The relationship stays theirs.
Can trainers change a client's program?
Yes. They can shape programs themselves or let the coach handle it.
How many clients can one trainer handle?
With the programming handled, hundreds instead of dozens.
What do members without a trainer get?
Their own coach, built on your floor.
We already have an app.
Your app books and bills. It doesn't coach anybody. This sits alongside it.
Is it good programming?
It's built by a NASM master instructor and grounded in 1,200+ academic journals. The part worth seeing in a demo is the coach making real changes, not just talking about them.
Does it use our actual equipment?
Yes, location by location.
How do we charge members for it?
That's your call. Build it into membership to justify a higher price, or offer it as a premium tier. Either way it can pay for itself and turn into a new line of revenue.
How is it priced for us?
Per location, with a set number of members included and a small fee per member after that. We'll walk through your numbers on a call.
What happens when a member cancels?
You reassign their seat.
We have more than one club.
Each location gets its own view, and you can see them all rolled up in one place.
Can we try it first?
Yes. We'll set you up with the app so you can use it yourself, and you can start with one location.
Photo by Gilson Gomes on Unsplash